Project Process

Working with us is easy, transparent and organized

ZAG's integrated teams bring your vision to life with a proven process. We set expectations for you from the onset and have regular communications so there are no surprises. Imagine an agency that you can trust to do what they say they will, when they say they will. Welcome to ZAG.

Improve your first impression

Bring your brand to life

Reach a deeper audience

Step 1

Discovery

Assign project team, data analysis, content modeling, brand mood board, high level site architecture

Step 2

Design

Initial desktop and mobile design (home +1 internal), design other widgets/components and design remaining layouts (desktop/mobile)

Step 3

Content

Write fresh, SEO/GEO-optimized content based on final designs and your desired brand tone

Step 4

​Build

Prototype responsive site, then build full site in CMS including all content/imagery

Process Step 5

SEO/GEO

Keyword research and meta tags for all indexable pages, technical SEO/GEO considerations and URL redirects

Step 6

Test

QA testing, ADA compliance testing, review, client review, and final revisions

Step 7

Train

Conduct CMS training session with prerecorded videos on common features plus custom videos

Step 8

Launch

Setup hosting environment or coordinate with third-party host

Step 9

Support

Maintain and manage the site post-launch

Choosing ZAG Interactive was pivotal in designing an intuitive, personalized website experience for our members. From conceptualization to execution, ZAG’s strategic foresight and commitment to understanding our unique needs made the entire process seamless.
Shane Toguchi
VP Member & Digital Innovation, HawaiiUSA Federal Credit Union

Work that wows

Smart experiences driven by strategy, backed by data and fueled by outstanding creative.