Google Analytics Strategy & Reporting

Your website needs to show ROI, and the experts at ZAG can get you there with a robust Google Analytics strategy and reporting plan

A Tailored Website Analytics Plan

Made just for your business, that will allow you to track and report on what matters most.

Custom event tracking in Google Tag Manager

Custom reporting in Google Data Studio

Third-party cross domain tracking and more

What do we typically track?

ZAG monitors key engagement like CTA clicks, form submissions, video views, and page interactions. We also track clicks to call or contact, as well as application activity with select third parties that support enhanced cross-channel tracking.

How to Develop an Analytics Strategy

Container Code

Every design or redesign project at ZAG includes adding your Google Tag Manager container code on all site pages.

Custom Dashboards

Once your data is collecting, you need to be able to make sense of it. ZAG can create custom dashboards in Google Data Studio to help you view your data in an easy-to-understand format that you can share with your execs too.

Custom Event Tracking

Basic tracking not enough? ZAG can develop and implement a custom event tracking plan within Google Tag Manager, including third-party site cross domain tracking if needed, so you can fully understand all conversion points.

Ongoing Analytics Support

Need help figuring out what all this data actually means? We are happy to regularly meet with you and consult on what the right next steps should be.

Data-Driven Benefits

ROI Tracking
Identify which channels, campaigns, and touchpoints are driving results for your business.
Budget Allocation
Gaining a deeper understanding of the value across the funnel allows you to allocate your marketing budget more effectively.
Customer Experience
Understanding consumer behavior provides you with the opportunity to create more targeted and relevant messaging to increase engagement and loyalty.
Customer Journey
Mapping out the paths to conversion reduces the friction and improves consumer experience at each stage of the journey.
Cross-Channel Integration
Learning how different activities work together in the customers journey lets you align on your tactics across platforms so that you can have a more cohesive brand presence.

Ready to get started?

Take 30 minutes to discuss your analytics strategy and reporting needs.

HELPFUL INSIGHTS
Measuring Website Success in 2025

Everyone wants their website project to be successful, but putting the wheels in motion to measure that success is a critical step. Learn how to measure success with "out of the box" Google Analytics features, as well as customizations that can be made to Google Analytics to get you the data you need.

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Getting the Most Out of Google Analytics 4

Adjusting to GA4 has been interesting for digital marketers. This popular, free analytics platform has had many feature updates since it rolled out, so let's explore how to get the most out of this platform so that you can understand site interactions and continuously improve your digital properties.

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