A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
The chances are that your website uses cookies. Learn about how to check on your website’s current cookie usage, explore the different types of Cookie Management Platforms (CMPs) that can be implemented, and understand some best practices for ongoing maintenance.
AI technology keeps advancing, new AI tools keep launching, and with this, regulations continue to evolve. While some industries have fully embraced it, some companies are taking a “learn as you go” approach and others are scrambling to keep up. In highly regulated spaces like Financial Services, the stakes are high and the margin for error is small, so stumbling and getting it wrong could be disastrous. Explore the results of a recent ZAG survey of bank and credit union employees.
Your website is an always-on marketing and communications channel, so you need to get the most out of it while you simultaneously work on your new site. Read about what not to do during this exciting time period, and get tips on five key marketing priorities your current site still needs to address.
Google Business Profile, formerly Google My Business, is important for every business and organization. Optimizing your listings can help with SEO/AEO and also help visitors find you on Google. Learn more about the importance of having an accurate Google Business Profile.
As AI becomes more widely used in the marketing world, a common question keeps coming up: “Will search engines, like Google, penalize AI‑generated content?” The long story short answer is no. Search engines don’t “punish” content just because AI platforms, like ChatGPT, Microsoft Copilot, Claude, Gemini and more helped create it. However, search engines do penalize content that’s deemed unoriginal or created purely to keyword-stuff search rankings.
When you’ve outgrown your current website, you will be faced with the decision of whether you want to go through a full website redesign or if you can get away with a website refresh instead. In today’s world agility is mandatory and the old once-size-fits-all approach is no longer the only option for website updates.