Website Personalization

Guide visitors along the consumer journey with meaningful content

Tailor your website experience

Enhance marketing efforts  

Improve on-site conversions  

Create a personalized website experience in the Kentico CMS, Umbraco CMS or HubSpot CMS to encourage engagement and drive conversions. Popular personalization triggers include: 

browsing behavior

on-site activity

geographic location

third party site activity

The Proof is in the Performance

Banner

  • Non-personalized
    0.73% conversion rate
  • Personalized
    16.44% conversion rate


2152% increase

Promotion

  • Non-personalized
    0.38% conversion rate
  • Personalized
    17.78% conversion rate


4578.9% increase 

Account Opening

  • Non-personalized
    0.58% conversion rate  
  • Personalized
    2.51% conversion rate


609% increase 

Data has shown that visitors in a persona are much more likely to click on a personalized promotion and take meaningful action, from call to action clicks to online application completion.

ZAG's Website Personalization Process

Define persona audiences based on goals and priorities
Identify placements for personalized content throughout the website
Create custom content and imagery that aligns with each persona
Set up the personas and personalization triggers
Update CMS settings to enable a custom activity endpoint
Create a data-tracking dashboard to monitor and optimize performance

Popular personalized placements

Banners and promotions

Blog and article content

Tools and resources

Featured rates

Online banking promotion

Let's create a strategic personalization plan for your website.

HELPFUL INSIGHTS
Understanding Website Personalization

We live in a world where a plethora of data is collected everywhere we go, and most of that data is at our fingertips. For marketers, that data can be put to work in the digital space with website personalization.

  1. Marketing
  2. Strategy
The Power of Personalization for Digital Marketers

Personalized advertising is an effective marketing tactic. Learn more about it, why it's so effective, and how to start incorporating it into your own strategy.

  1. Marketing