Webinars
Join ZAG Interactive & Marquis for our next webinar on May 21 at 2pm EST (1pm CST)
Right Person, Right Time: Smarter Acquisition for Community FIs
Acquisition is the top-of-funnel priority for nearly every financial institution, yet most FI marketing teams struggle to identify who to target, which channels to use, and how to measure what's working. The problem isn't effort. It's strategy.
In this session, Marquis and ZAG Interactive show you how data-driven targeting and high-converting digital experiences work together — so you can stop guessing and start growing.
What you'll learn
- How to use your own customer data to identify high-potential prospects and lookalike audiences
- Segmentation strategies that match the right product to the right household
- How to build digital acquisition pathways — landing pages, SEO, and paid campaigns — that convert
- Website and UX best practices that reduce friction for new visitors
- Real acquisition campaign examples from FIs like yours — and the results they drove
If you're planning Q3/Q4 campaigns, rethinking your marketing calendar, or questioning your acquisition ROI — this session is for you. Register today.
In this webinar, we'll explore:
Designing a strategic website that meets business goals and anticipates customer needs
Proactively offering support and guidance at points of friction
Creating conversion-focused user journeys for key audiences
Seamlessly connecting individuals with the support they require
Learn how to transform your online platform into the ultimate visitor hub
Ensure your institution is "here when they need you" and capable of addressing a significant portion of member and prospect inquiries digitally.