Programmatic Advertising

Keep your brand top of mind as consumers browse online

Engage surround-sound advertising 

Generate brand awareness and recognition  

Reach the right audiences to drive results 

Maximize ROI with Smarter Programmatic Advertising

Programmatic (formerly called Display Ads) is an all-encompassing term that means advertising on almost any digital platform that allows ads including websites, smart TVs, and out-of-home screens like gas stations and billboards.

ZAG has successfully strategized and places programmatic display ads, video ads, native advertising, audio streaming, CTV/OTT, Digital Out of Home (DOOH) and more for a variety of clients looking to amplify their reach.

Meet ZAG’s Programmatic Advertising Services

Whether you’re looking to re-engage your existing customer base or reach new audiences, ZAG's programmatic advertising specialists can identify opportunities and strategize a campaign to increase engagement and conversion.

Optimize visual displays

Programmatic ads can be static flat images, videos, or even streaming audio depending on where they are intended to run.

Customize marketing messages

Campaigns can be customized to reach audiences based on their browsing habits and interests as well as from CRM data targeting existing customers and lookalike audiences.

Connect with consumers

Programmatic ads are intended to follow these audiences across multiple websites and apps, though specific content can be targeted to ensure ads are showing on the most relevant content.

Strategy

Based on the specific goals of your campaign, ZAG will identify platforms and ad units best suited to achieving your goals, recommend a budget, choose key audiences to receive your messaging, provide categories of content where ads will run and tag important website actions as Conversions.

Design

Our strategy and design team can develop a variety of ad types and sizes matching your branding and focused on your specific promotions. (Note: ZAG does not currently offer creation of audio or video ad units.)

Launch

Once the campaign elements are ready ZAG will activate them in the appropriate platform using our in-house best practices to maximize engagement.

Optimization

ZAG will monitor the performance of your campaign as it runs and make ongoing changes to increase visibility, clicks and conversions. This could include updating audience targeting and placements where ads will show.

Reporting

ZAG will provide a detailed monthly report of how the ads are performing including observations on what is working best, and recommendations to boost performance.

Complement your campaigns with programmatic advertising.

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