Discovery & Strategy

The foundation of every successful project

Collaborative sessions to understand goals

Tailored digital strategy

Insight-driven planning 

Defining what success looks like

As an integral part of the redesign process, ZAG's discovery phase is meant to be collaborative to better define what’s working, what’s not, and co-develop a plan to meet your business objectives.


Here's what you can expect:

Review & Analyze

A review and analysis of existing marketing plans, analytics data, heatmaps (if available) and other relevant materials.

Discovery Questionnaire

Receive a list of questions for you to answer prior to the discovery to help steer the conversation.

Discovery Session

A meeting to begin collaborating, identifying goals, needs, obstacles and opportunities for your business, organization or institution.

Project Brief Deliverable

Receive an actionable document that outlines challenges, tactics and tools to develop a successful strategy.

Not your average website strategy

Your business deserves more than a generic, one-size-fits-all digital strategy. Every company has its own story, audience, and set of objectives—and your website should reflect that. That’s why we take the time to dive into your brand, aligning our process with your specific business model. No recycling solutions here! Instead, we create a custom roadmap designed to drive both immediate marketing wins and sustainable long-term growth.

Ready to build a digital strategy as unique as your brand? Let's chat about your needs. 

HELPFUL INSIGHTS
Key Questions to Ask Before & During Your Website Redesign

Redesigning your website is a large undertaking and with the correct preparation, collaboration and the right agency partner, it can be smooth and rewarding. Here’s a comprehensive guide to some of the most important questions to ask your agency partner, your internal marketing team and internal stakeholders before and during your project, and how these conversations can lead to better overall results.

  1. Design
  2. Strategy
Transforming Bank and Credit Union Websites with Our Latest Redesigns

ZAG's entire team has been working hard to deliver fresh new websites for our bank and credit union websites. Learn more about seven of our recent website launches to help inspire you wherever you are in your website journey.

  1. Projects