Information Architecture
A scalable framework for seamless user journeys
Create an intuitive path for website visitors
Prioritize crawlable content for search and AI engines
Ensure scalability and ease of management
ZAG's process for developing an enhanced, user-focused site architecture.
Consult with key stakeholders during discovery sessions to uncover your business goals and marketing objectives.
Review your analytics and available heatmapping data to understand current pain points and determine opportunities to maximize success.
Document all existing page URLs, including branded or vanity URLs, to ensure redirects get put in place to their respective new site pages. Bye bye 404s.
Document preliminary ideas for each design element, which will be further refined in the design phase.
Deliver a strategic sitemap for internal review and finalization.
ZAG Pro Tip
For optimal usability, use no more than six main navigation menu items.
In need of an architecture overhaul or just a spring cleaning?
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