American Eagle FCU Kentico Website Redesign

Empowering members with the Freedom to Soar

Serving communities across Connecticut, long-time client American Eagle Financial Credit Union hired ZAG to reimagine their website to better reflect their brand, improve usability, and support members throughout their financial journey. The redesigned site delivers a mobile-first, intuitive experience that makes it easier to explore products, access resources, and engage with financial education. Through thoughtful navigation, purposeful design, and modern technology, the new site creates a streamlined digital experience for both members and internal teams.

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A simplified structure that guides visitors toward the information they need most

A refined primary navigation organizes products and services in a clear, logical way to help visitors quickly identify relevant financial solutions.

Dedicated global dropdowns for Rates, Locations, Contact, and Why Us provide fast access to high-value information from anywhere on the site.

Mega menu layouts include strategically placed Quick Links that surface commonly requested pages and actions.

Using visual components to communicate value and simplify information

Strategic use of icons, imagery, and brand colors transforms complex financial information into easy-to-scan content.

Flexible page components allow content editors to highlight products, services, and promotions using varied layouts and visual treatments.

Strategic use of icons, imagery, and brand colors transforms complex financial information into easy-to-scan content.

Custom landing page templates provide marketing teams with a structured yet adaptable layout for campaigns and product promotion.

A cohesive visual approach that builds trust and modernizes the digital experience

A balanced mix of photography and graphic elements adds visual interest while reinforcing key messaging.

Clean layouts and consistent use of brand elements maintain clarity while allowing important information to stand out.

Rewriting the website copy reinforced the brand voice with clear, approachable messaging, while advocating for local SEO/GEO best practices.

Modern tools that simplify site management and optimization

The new site is built on Kentico XbyK, providing a robust and flexible content management platform that will grow and change with the credit union over time.

Shared content within the content hub makes it easy to use content in multiple different placements, with a unique display depending on purpose.

Custom rates management and locations management tools centralize important information for accuracy and efficient updates.

Integrating resources and tools to guide visitors from discovery to decision

Content modeling strategies ensure relevant financial solutions and educational resources are easy to discover during the early stages of the consumer journey.

Integrated resources and financial education content support informed decision-making throughout the research process.

Comparison charts allow visitors to easily evaluate products side-by-side, helping them confidently choose the solution that best fits their needs.

“Keeping pace with digital innovation and evolving member expectations is essential to being an effective financial partner. This is an ongoing commitment for us, and we recognize that our website plays a critical role in how people engage with our offerings and manage their finances. This new platform expands access to the tools, education, and personalized guidance our members need to make confident financial decisions - through a more intuitive, seamless digital experience.”

Howard Brady

President & CEO, American Eagle Financial Credit Union

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American Eagle Financial Credit Union