First City Credit Union
A modernized website that combines unique elements with financial solutions and resources leading to a 364% increase in loan application clicks comparing the weeks before and after launch.
A credit union website that empowers Angelenos
Los Angeles-based First City Credit Union was looking to enhance their outdated website to better meet their mission of empowering members’ financial wellness through advice and advocacy. By introducing a modern, mobile-friendly interface with streamlined navigation and interactive tools, the new site supports the credit union’s goals while highlighting community through personal touches like photo galleries.
Helping members connect with what matters most
The redesigned site architecture simplifies navigation, allowing visitors to quickly locate the information, products or resources they need.
The homepage banner strategy focuses on member goals, showcasing products as the solutions that help them achieve them.
Each mega menu features tools and tips that connect members to related resources and practical financial advice.
A retail inspired “Offers” modal, accessible from the global navigation, features filters for easy browsing of current promotions.
Where beauty meets functionality
The responsive design delivers a welcoming, seamless experience that builds trust and reflects the First City brand.
Thoughtful use of layout and hierarchy guides visitors effortlessly through each page, encouraging deeper exploration.
Small, micro animations create visual interest and highlight important information on website pages.
A strategy built for discovery and results
Search-optimized content ensures strong visibility across key member journeys, driving qualified traffic to the site.
Forms capture interest efficiently, paving the way for continued engagement and relationship growth.
A unique combination of visually engaging content types is used throughout the site to highlight key information and generate interest.
Smarter technology for seamless site management
Built in the Kentico DXP, the new site provides a modern, intuitive platform for content management and updates.
The latest coding best practices were used to improve site speed and overall performance.
Partnering with ZAG on the redesign of First City Credit Union’s website brought us into the modern age. They didn’t just deliver a fresh look - they helped elevate the entire member experience. From mobile optimization and intuitive navigation to interactive tools and expanded financial education resources, the site reflects our mission to empower financial wellness through advice and advocacy. My favorite feature is the ‘Offers’ slide-out – we wanted this to feel like a retailers site, not a bank. Early feedback has been overwhelmingly positive, and seeing engagement rise instead of dip post-launch speaks volumes. ZAG’s strategic approach and incredibly talented team made this all possible. This is the second website I’ve spun up with ZAG – enough said.
Before & after
Use the slider below to see the before and after design.
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