WESTconsin Credit Union

A credit union website that inspires better for their members leads to a 61% increase in engaged sessions comparing month before/after launch. 

WESTconsin CU homepage
WESTconsin CU homepage

ZAG created the new WESTconsin digital presence to warmly welcome and help both current and prospective customers

This Wisconsin-based credit union was ready for a new website to revitalize their digital presence. The goal was to modernize the look and feel, strengthen member engagement, drive meaningful conversions, and leverage the latest CMS technology for seamless management and support.

Creating a seamless navigation experience for website visitors

The global navigation features high-priority pages and actions like Locations, Contact, Book an Appointment and more to ensure quick access for website visitors.

The site architecture is organized by audience and action-oriented subheadings to help visitors find the financial solutions they are looking for. 

Promotions within the Online Banking Login encourage existing members to further explore the site beyond simply logging in.

The on-site SEO strategy is designed to draw in the right audience by aligning with their specific financial needs and goals.

Focusing on financial wellness and a personalized consumer journey

Additional resources, such as financial calculators to estimate savings goals and FAQs to answer common questions, are effectively placed throughout the site to support the decision-making process.

A custom blog featuring articles and advice delivers both timely insights and evergreen guidance for members.

A tailored personalization strategy was applied to the website, adjusting promotions and content based on visitors’ past browsing history and behaviors.

Screens from WESTconsin website
Westconsin CU page on phone

Designing a visual content experience

Blending brand colors, signature elements, and ample white space, the responsive design creates a warm, approachable experience.

The website content takes a very visual approach, focusing less on copy and bullets and more on imagery and easy-to-read content.

Every aspect of the website - from design to content - adheres to ADA guidelines, ensuring accessibility for users of all abilities.

Designed for conversions, the landing page acts as a targeted hub for digital campaigns, delivering key messages that drive product adoption.

Advancing technology and website management

Featuring both built-in and custom-developed tools, the marketer-friendly Kentico CMS simplifies website management for administrators.

To simplify and centralize routine updates, the site integrates ZAG’s popular tools for managing rates and locations.

In addition to rates and locations, other components on the new site are defined and built as “shared content” through ZAG’s content modeling strategy. This ensures continued success and headache-free maintenance.

WESTconsin CU home page

A custom microsite for WESTconsin Title Services was also created to ensure consistency with their overall digital presence while still maintaining a unique user experience.

ZAG has been an outstanding partner throughout our website migration project. They not only guided us in selecting the most suitable products and services for our needs, but also delivered exceptional design work. Their customized training modules have been instrumental in helping us confidently navigate the new Kentico CMS platform.
Melissa Schutz
Creative Services Supervisor, WESTconsin Credit Union

Services provided

Before & after

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